What are the conversion definitions?

Opt-in to registration	Consumers who hit the landing page. provided their information (e-mail and/or phone number), and then did the same on Registration page. This metric shows conversion and participation in the campaign.
Opt-in to Marketing Consent	This metric show the percentage of "Marketing Consent" given based on the number of consumers who opted in. An expected benchmark here is to have at least 45% conversion from opt-in.
Registration to Validated	Consumers who entered their information on Registration page and uploaded a valid receipt. This metric shows purchase conversion.
Opt-in to Validated	Similar to the above but shows full consumer conversion from those who opted in and uploaded a valid receipt. This metric shows purchase conversion.
Validated to Awarded	Similar to any promotion marketing there is slippage from consumers who had a Valid purchase but never claimed their Award. This metric shows the slippage.

You want to understand the conversion metrics and what they mean.