You want to check results and campaign performance when it comes to conversions and understand the basic filtering options.
The Dashboard is your go-to place to check real-time data about your offer.
DASHBOARD KPIs
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INITIAL FILTERS
1. TIME FILTER: Filter results by time. All results displayed on screen will utilize the time filtered selection.
2. BRAND FILTER: If more than one brand is registered under the logged user, it is possible to filter by all brands or each one specifically.
3. PROMOTIONS FILTER: If a brand has more than one offer live or has had multiple offers in the past, results can be filtered by offer.
KPI INFORMATION
4. OPT-INS: This metric counts the number of unique consumers who got into your landing page and provided their information (e-mail and/or phone number) to learn more about the offer in question.
If you chose not to have a Landing Page, the number on this stage will always be zero, as consumers will utilize only the Registration page.
5. REGISTRATIONS: This metric counts the number of consumers who accessed the Registration Page for the offer and effectively registered with a valid email and verified phone number.
It is considered a high conversion metric if 30% of consumers who opted in end up registering as well.
6. VALIDATED PURCHASES: This metric shows the number of valid purchases made. In other words: the count of times the product(s) of interest from the brand appeared on a valid receipt. The number of purchases the offer drove since the time period selected.
7. REDEEMED PURCHASES: This metric shows the number of consumers who effectively cashed out and received their rebates from the valid purchase made.
It is expeted that 10-12% of consumers will purchase the product and not go after their rebates. The brand only gets billed on the rebates paid to consumers and not the purchases.
8. REBATES: This metric shows the dollar amount already paid to consumers in rebates. This amount will be charged on the next billing cycle, accompanied by the processing fee agreed upon when contracting the service.
9. MARKETING CONSENT: This metric shows the number of unique consumers who marked "yes" to receive more information from the brand.
Those consumers are eligible to enter a potential newsletter and future communication from the brand - which is a great opportunity for retargeting and building/strengthening the consumer base.
10. OPT-IN TO MARKETING CONSENT CONVERSION: An expected benchmark here is to have at least 50% conversion from opt-in. This metric show the percentage of "Marketing Consent" given based on the number of consumers who opted in.
11. OPT-IN TO VALIDATED PURCHASE CONVERSION: This metric is called the Total Conversion. A high benchmark can be considered if at least 20% is achieved. It shows the percentage of opt-ins (on the landing page) to valid purchases - which percentage of consumers who started the flow effectively made a purchase.