How Google and Facebook events are fired

You want to learn more about how Google and Facebook events are fired to your Meta and Ads dashboard

You can monitor within your Meta and Google dashboards how many consumers opted-in on your offers, registered or clicked in different buttons.

This can only be monitored after you provide your Facebook Pixel and/or your Google Analytics Tag.

Once we have the Pixel/Tag in place, below you can find the events fired:

      SCREEN

  EVENT NAME

ATTRIBUTES {attribute possible values}

    DESCRIPTION

Choose the cash-out Page

Ourcart Events

action: Choose cash-out Page,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when the user is about to redeem (choose a vendor - paypal, amazon or venmo).

Redemption Page

Ourcart Events

action: Redemption page,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when the user redeem successfully.

Receipt Upload Page

Ourcart Events

action: Upload page,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when the user goes to the upload receipt page

Registration Page

Ourcart Events

action: Registration page,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when the user goes to the registration page.

Verdict and Gift claim Page

Ourcart Events

action: Marketing consent - redemption,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when the user is about to redeem (choose a vendor - paypal, amazon or venmo), and in the modal user, clicks agree with marketing consent.

Optin Page

Ourcart Events

action: Optin Page,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when the user goes to the opt-in page.

Optin - Thank you Page

Ourcart Events

action: Marketing consent - optin,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when the user opt-in and goes to “Thank you page” and if the user already accepted the marketing consent.

Registration Page

Ourcart Events

action: Marketing consent - redemption,
label: Current promotion key(e.g: internal_rebate)

This event is triggered if the user checks marketing consent on the registration page.

Optin - Thank you Page

Ourcart Events

action: Optin success,
label: Current promotion key(e.g: internal_rebate)
value: time

The time that is being sent, it’s how much time the user spends on the opt-in form until he clicks “Send my rebate”.

This event is triggered when the user has already opt-in and goes to the Thank You Page. 

Various

Ourcart Events

action: Social share – mobile,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when somebody clicks share on a mobile device that have an available share API

Various

Ourcart Events

action: Social share – desktop,
label: Current promotion key(e.g: internal_rebate)

This event is triggered when somebody clicks share on a not mobile device or mobile device that doesn't have an available share API