You need a good landing page to redirect your consumers from the ad CTA.
There are two ways for you to utilize the landing page feature today:
- Creating your own landing page, under your brand/company domain.
- Ourcart to create the landing page for you: https://www.promotions.ourcart.com/
One of the imperatives to make sure a promotion has good visibility and adoption is to have a good landing page displaying the necessary information about the offer, with good visualization of the opt-in widget.
Your landing page is the digital place to which your consumers will be redirected after they see your ad with a CTA or after someone shares its link on social media, on a video or another website.
Ourcart will create my Landing Page
Ourcart uses a templated landing page that is similar across all offers, with a few customizable fields so your consumers have the same look and feel as your brand.
Some details about the Ourcart Landing Page:
- No additional cost for your brand.
- Customizable
- Your team needs to send the brand assets
- Template page: https://www.promotions.ourcart.com/. Password: testpage
I will create my own Landing Page
When starting a promotion with Ourcart, it is essential that the landing page is set up prior to the go-live, with enough time to embed the opt-in widget.
This page must have several points that are critical for its good performance:
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A good header;
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A good positioning of the widget;
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Clear opt-in instructions;
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Clear promotion details;
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A store locator is embedded so your consumers know where to buy the product.
Some other details are optional but also add to a good landing page, such as:
- Contact information
- Product information