You need a good landing page to redirect your consumers from the ad CTA.
One of the imperatives to make sure a promotion has a good visibility and adoption, is to have a good landing page displaying the necessary information about the promotion, with good visualization of the opt-in widget.
Your landing page is the digital place to which your consumers will be redirected to after they see your ad with a CTA or after someone shares its link on social media, on a video or another website.
When starting a promotion with Ourcart, it is essential that the landing page is set up prior to the go-live, with enough time to embed the opt-in widget.
This page must have several points that are critical for its good performance:
-
A good header;
-
A good positioning of the widget;
-
Clear opt-in instructions;
-
Clear promotion details;
-
A store locator is embedded so your consumers know where to buy the product.
Some other details are optional but also add to a good landing page, such as contact information, and product information, among other things. You can check the best practices on how to set up the perfect landing page on the Best Practices section.