You need to understand what are the best strategies for the moment your company is going trough.
Ourcart's CPG Marketing Solution can run multiple promotions simultaneously, each with a different deal type, products, and supporting retailers, all to enable A/B testing for various brands and their strategies.
Some of the most common practices are:
Different deals per retailer: A CPG brand may choose to run various campaigns for different retailers. For example, they could run a "100% rebate for a single pack" and another "30% rebate for a combo pack at a big-box retailer".
Different Products: Brands launching a product often want to provide free trials to their consumers while still offering an attractive rebate on additional products of the brand.
Trial and Repeat Purchase: Another popular strategy is to leverage the data gathered to re-target consumers who have already redeemed an offer, creating an opportunity for brands to establish long-term relationships with consumers. Example: after having a successful free offer, brands may offer a BOGO to re-target consumers.
Test Performance: You can also test multiple offers simultaneously to see which offer gives them the best ROI before investing in a specific approach.
For each deal, your brand must decide if you want consumers to redeem only one offer or all the available offers.
The branding and survey questions are the same for all promotions. If you need different branding, contact your Customer Success Manager for more information.