You want to understand what are the best strategies for the moment your company is going trough.
Ourcart's Brand Marketing Solution can run multiple offers simultaneously, each with a different deal type, products and available retailers, all to enable A/B testing for various brands and their strategies.
Some of the most common practices are:
Different deals per retailer: A CPG brand may choose to run various campaigns for different retailers. For example, they could run a "100% rebate for a single pack" and another "30% rebate for a combo pack at a big-box retailer".
Different Products: Brands launching a product often want to provide free trials to their consumers while still offering an attractive rebate on additional products of the brand.
Trial and Repeat Purchase: Another popular strategy is to leverage the data gathered to re-target consumers who have already redeemed an offer, creating an opportunity for brands to establish long-term relationships with consumers. Example: after having a successful free offer, brands may offer a BOGO to re-target consumers.
Test Performance: You can also test multiple offers simultaneously to see which offer gives them the best ROI before investing in a specific approach.
For each deal, your brand must decide if you want consumers to redeem only one offer or all the available offers.