SURVEY QUESTIONS SUGGESTIONS

You are filling out your Onboarding Form and want some guidance and recomendations on what are good survey questions to add

The survey is an opportunity for you to have customizable marketing research insights. This helps you understand your audience, gain valuable insights into your consumers behavior, purchase intent and shopping habits.

The CPG Marketing Solution counts with a 4-question survey, in which you can have one ratings question, two questions that can be either single or multiple answer and one open-ended question that is great for an honest review opinion from your consumer base.

Ourcart’s client base already developed amazing questions that can cover needs from different segments.

Some suggestions can be as follows, per type of question:

MULTIPLE/SINGLE ANSWER

• Other than free, what makes you choose “brand name” over other ‘segment’ brands?

• Would you recommend it to a friend?

• Where did you hear about the “brand name”?

• Is this your first time trying “brand name”?

• How likely are you to purchase “brand name” again in the future?

• Which flavor of “brand name” did you try with this offer?

• Did "brand name" meet your expectations?

• Would you recommend it to a friend?

• What is your experience with the “brand name” brand?

• Why did you decide to buy this product?

• What other (segment brands) do you buy (Select all that apply)?

• What about “brand name” appeals to you (Select all that apply)?

• Which of the following brands do you purchase?

• Of the following brands, which do you purchase most often?

• Have you tried "brand name and product" before?

• How often do you shop at "retailer name"? (if your promotion is retailer specific)

• Select All That Apply: What made you try "brand name"?

• Select All That Apply: What other skin care do you buy?

• Did you share this offer with friends or family?

• How did you find out about this offer?

• What flavors and functional ingredients (i.e. collagen, antioxidants, etc.) would you be terested in seeing from us in the future?

• Why did you buy “brand name with specific product”?

• Which “brand name” attribute were you most drawn to?

• In the future, would you buy “brand name with specific product”?

• Which brand of "segment" do you normally buy?

• How do you plan to enjoy your “brand name”?

• What prompted you to buy “brand name”?

• What else do you like to drink?

• How familiar are you with "type of food" cuisine?

• What are your first impressions of the brand?

• How many cups of coffee do you drink per day? (coffee brand specific)

• How do you take your coffee? (coffee brand specific)

• How difficult was it locating the product in the store?

• Why were you interested in trying the “brand name” brand?

• What is the primary reason for purchasing this prebiotic shot?

• I use “brand” products...

• How did you find out about this offer?

• After trying “brand name + specific product”, how likely are you to purchase them again?

RATING

• Rate your “brand name/product name”

• Rate our product from Great to Terrible

• How would you rate the likeability of “brand name”?

• Love to hear your thoughts on our products

• How likely are you to buy "brand name" again?

• Based on your experience, would you buy "product name" again?

• Do you plan to re-purchase "product name"?

• How would you rate your experience receiving this rebate?

• How likely are you to recommend “brand name with specific product” to a friend or family member?

• Can you please rate your “brand product type” 

• How would you rate your experience with this promotion?

• On a scale of 1-5 with 1 being ‘Extremely Likely,’ how likely are you to purchase "brand name" again?

• What did you think about receiving this money back offer?

• Rate our product?

• How did you like “brand name”?

• What is your age?

• On a scale of 1-5 (1 being terrible and 5 being amazing), how would you rate this product?

• How would your child rate the product?

OPEN ENDED

• If you plan on making a repeat purchase, please tell us why (great taste, children approved, convenience, health claim, price, etc.).

• What is the function of Prebiotics for you? (prebiotics brand)

• What could we change so you love “product name” even more?

• What did you like MOST about our “product name”?

• What did you like most about our products?

• Would you buy our product again? If not, why?

• What plant-based milk do you currently buy most often? (for example: Almond, oat, soy, coconut, flax, pea)

• Do you like the taste? and why? If you could share a few words, it would be very much appreciated!

• What made you decide to participate in this promotion?

• If you could provide "brand name" with any feedback, what would it be?

• Do you have any feedback for us on the "brand name" product that you purchased?

• Other than because it was free, why did you decide to try the “product name”?

• Any other comments?

• What made you decide to participate in this rebate?

• What other feedback would you like to share with "brand name"?

• How did you hear about this offer, and what other feedback would you like to share with "brand name"?

• We like to keep it real around here! Share your "brand name" thoughts.

• Do you see "product name" as a possible replacement for the one you currently purchase? If so, which ones?

• Please write a review!

• How can we improve this product experience?

• What did you like about “brand name”? If you didn't care for it, why not?

• Please tell us what you liked about the product and what you didn’t!