Ourcart Blog

Promotional marketing has long been a powerful tool for brands to engage consumers, drive sales, and build loyalty. From cashback offers and online giveaways to influencer campaigns and coupon codes, promotions have evolved with technology—bringing with them new opportunities and unfortunately, new vulnerabilities. Today, fraud in promotional marketing is a rising concern that not only costs businesses millions, but also erodes consumer trust.

The Changing Landscape of Promo Fraud

In the past, promotional fraud was relatively limited—think of people photocopying coupons or redeeming rebates multiple times. But in the digital age, fraud has scaled dramatically. Tech-savvy fraudsters exploit automation, anonymity, and loopholes in online systems to commit promo fraud on a much larger scale.

When talking about making engagement and data collection work together, the goal is to create a system where the engagement of participants or users enhances the quality and quantity of data collected, and vice versa. Here are some strategies to achieve this:

In today’s highly competitive market, the quality of the consumer experience can make or break a brand. Brand managers play a crucial role in crafting these experiences, ensuring they not only meet but exceed customer expectations. Here are strategic insights on how brand managers can deliver high-quality consumer experiences:

1. Understand Your Audience Deeply

The foundation of any great consumer experience is a deep understanding of your audience. Utilize data analytics to gain insights into customer preferences, behaviors, and pain points. Conduct surveys, focus groups, and one-on-one interviews to gather qualitative data. This comprehensive approach allows you to tailor experiences that resonate personally with consumers.