Ourcart Blog

We consistently tell brand marketers they must stay vigilant against fraud. As AI evolves, so do the tactics employed by fraudsters, creating a never ending race between marketers seeking to protect their brand investments and scammers looking to exploit them. Understanding the various fraud mechanisms at play can help brand marketers safeguard their campaigns, maintain consumer trust, and ensure the integrity of their marketing efforts.

The Fraud Storm is Coming!

Fraud in receipt processing is a significant and growing challenge, particularly as more companies use digital methods for tracking expenses, processing rebates, and offering cash-back incentives. U.S. companies incur approximately $1 billion annually due to reimbursement fraud. The retail sector faces staggering losses of around $100 billion each year from return fraud, bots, and coupon stacking, with receipt fraud being a prevalent method. Businesses lose between $300 million and $600 million annually due to coupon fraud, which includes fraudulent receipt submissions.