Ourcart Blog

In today’s hyper-digital world, fraudsters are evolving just as quickly as the technologies that power modern marketing. What used to be a manual, small-scale problem has grown into an industrialized, AI-driven threat. For brand marketers, this creates a never-ending arms race: protect your campaigns and investments or risk being exploited by increasingly sophisticated scams.

Receipt fraud is one of the fastest-growing tactics in this storm. From fake receipts generated online to manipulated copies of real ones, fraud is eroding consumer trust and siphoning billions of dollars out of businesses annually.

Managing fraud in promotional marketing is crucial for maintaining the integrity of marketing campaigns and ensuring they deliver the intended value to both the business and its customers.

Here are several strategies to effectively manage and mitigate fraud in promotional marketing:

We consistently tell brand marketers they must stay vigilant against fraud. As AI evolves, so do the tactics employed by fraudsters, creating a never ending race between marketers seeking to protect their brand investments and scammers looking to exploit them. Understanding the various fraud mechanisms at play can help brand marketers safeguard their campaigns, maintain consumer trust, and ensure the integrity of their marketing efforts.